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Why Email Marketing is Good Business

Avg. read time 3 min

Why should you still invest in email marketing services in the age of Twitter, LinkedIn and Facebook? Because email still reigns as king of digital communication. In 2017, the number of business and consumer emails sent and received per day totaled approximately 269 billion., That number is expected to grow at an average annual rate of over 4.4 percent over the next four years, and is expected to reach 319.6 billion by the end of 2021.1 Still not convinced? Here are three more reasons why you should keep email marketing top of mind for your business strategy:

1. It’s Effective 2. It’s Cost Efficient 3. It’s Mobile

1. It’s Effective

Email is a part of nearly everyone’s daily lives. It’s how we receive information that we use to make daily decisions, both at home and at work. In fact, email is so important that according to a 2016 Salesforce study, 80 percent of marketers agreed that email was core to their business.2 There are many email platforms that allow you to reach high volumes of your target audience. It’s also possible to customize emails fairly easily.

2. It’s Cost-Efficient

One of the best things about email marketing is that it’s known for its high return on investment (ROI) – according to a 2016 eMarketer study, the median ROI in the United States was 122 percent.3 And unlike other options, recipients can easily opt out of emails they don’t want. Additionally, you can target specific customers or types of customers with special offers and adjust on the fly to take advantage of opportunities that present themselves.

3. It’s Mobile

It’s clear that our lives increasingly involve our ever-present mobile devices, as we rely on them more and more to keep us in touch with our daily activities, schedules and information, including – you guessed it, email. In fact, according to a 2016 study, the Radicatti Group found that 65 percent of email users worldwide accessed their email via a mobile device, and a strong growth of mobile email use with both business and consumer users was expected to continue over the next four years.4

Trends like these suggest that email is still one of the staples of our daily communications, and that using email to market your business will continue to be a tried-and-true way to engage and attract customers in the online world.

1 The Radicatti Group, Inc. Email Statistics Report 2017-2021. Accessed May 7, 2018

2 Salesforce. 2016 State of Marketing Report. Accessed May 7, 2018

3 eMarketer. Email Continues to Deliver Strong ROI and Value for Marketers. Accessed April 16, 2018

4 The Radicatti Group, Inc. Email Statistics Report 2016-2020. Accessed May 7, 2018

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